{"id":1042,"date":"2026-05-21T08:24:00","date_gmt":"2026-05-21T06:24:00","guid":{"rendered":"https:\/\/forward-publishing.com\/?p=1042"},"modified":"2026-07-02T14:09:40","modified_gmt":"2026-07-02T12:09:40","slug":"break-the-cms-free-the-story-forward-publishing-at-the-b2b-media-days-2026","status":"publish","type":"post","link":"https:\/\/forward-publishing.com\/en\/break-the-cms-free-the-story-forward-publishing-at-the-b2b-media-days-2026\/","title":{"rendered":"Break the CMS. Free\u00a0the Story. Forward Publishing at the B2B Media Days 2026"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/forward-publishing.com\/wp-content\/uploads\/2026\/06\/mowuestenhagen_B2BMediaDays_0371.jpg\" alt=\"\" class=\"wp-image-855\" srcset=\"https:\/\/forward-publishing.com\/wp-content\/uploads\/2026\/06\/mowuestenhagen_B2BMediaDays_0371.jpg 2560w, https:\/\/forward-publishing.com\/wp-content\/uploads\/2026\/06\/mowuestenhagen_B2BMediaDays_0371-300x200.jpg 300w, https:\/\/forward-publishing.com\/wp-content\/uploads\/2026\/06\/mowuestenhagen_B2BMediaDays_0371-1024x683.jpg 1024w, https:\/\/forward-publishing.com\/wp-content\/uploads\/2026\/06\/mowuestenhagen_B2BMediaDays_0371-768x512.jpg 768w, https:\/\/forward-publishing.com\/wp-content\/uploads\/2026\/06\/mowuestenhagen_B2BMediaDays_0371-1536x1024.jpg 1536w, https:\/\/forward-publishing.com\/wp-content\/uploads\/2026\/06\/mowuestenhagen_B2BMediaDays_0371-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">The Event: B2B Media Days, Europe&#8217;s Largest B2B Media Congress\u00a0\u00a0<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The B2B Media Days, hosted by Deutsche\u00a0Fachpresse,\u00a0are\u00a0the year&#8217;s standout event for B2B publishers. Around 300 people come together each year to compare notes on the trends, developments, and business cases shaping the field. The 2026 theme, &#8220;Fast Forward,&#8221; points firmly ahead: to the issues that will define the years to come, the strategic choices that set a publisher&#8217;s direction, and the lessons worth putting to work.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Talk: Content Architecture = Business Architecture<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Classic CMS monoliths are\u00a0approaching\u00a0their limits: content is now consumed in many formats and in\u00a0very different\u00a0situations. Christian Keck shows how a modular content architecture frees content from rigid systems and makes it flexible, reusable, and scalable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The\u00a0talk\u00a0focuses\u00a0on\u00a0the\u00a0shift in traditional\u00a0publishing\u00a0IT, on\u00a0scalable\u00a0digital\u00a0user\u00a0portals, and on AI-powered,\u00a0automated\u00a0delivery\u00a0that\u00a0matches\u00a0content\u00a0to\u00a0reader&#8217;s\u00a0context\u00a0and\u00a0interests. Together, modular enterprise content architecture and AI-powered delivery get new products in front of readers\u00a0faster, and\u00a0let publishers reshape their business models as reading habits change.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Speaker<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Christian Keck is a seasoned publishing and media expert. At Forward Publishing, he leads the development and go-to-market for modular content architectures and digital delivery platforms. With years of experience on both the publishing and the technology side, he pairs strategic thinking with hands-on execution.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>21 May 2026<\/li>\n\n\n\n<li>Kulturbrauerei, Berlin<\/li>\n\n\n\n<li>Host:\u00a0German Association of Business Media<\/li>\n\n\n\n<li>More information: b2b-media-days.de<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Meet Christian Keck\u00a0on-site or\u00a0reach out ahead of time to set up a conversation on the sidelines of the congress.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On 21 May 2026 at the Kulturbrauerei Berlin, Christian Keck takes the stage at Europe&#8217;s largest B2B media congress to argue that content architecture now shapes a publisher&#8217;s business, not just its technology. <\/p>\n","protected":false},"author":1,"featured_media":1041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-1042","post","type-post","status-publish","format-standard","has-post-thumbnail","category-events","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Break the CMS. 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