Production and Delivery in the Age of AI
Reaching an audience was yesterday’s challenge. Today, the harder question is how publishers deliver their content, and what role artificial intelligence plays in getting it there.
For many publishers, digital transformation is still an open task. And yet the next phase has already begun: generative AI has fundamentally changed the digital market and raised its pace again.
Publishers feel this more keenly than most, not least because they have long approached new technology with caution. Our first study made one thing clear: successful transformation takes more than new technology. Above all, it takes a shift in how people think and work.
In this edition of the Digital Publishing Barometer, we turn to the interplay of production, delivery, and AI. The study shows where publishers stand today, how far their strategies actually reach, and where the real opportunities and risks lie, giving you a benchmark for your own position and a clear-eyed view of what comes next.
