A Cultural Shift in Publishing: Why Transformation Starts with How We Think
For publishers, digital transformation is more than a technology question. The Digital News Publishing Barometer 2022 sets out what really has to change,and why the decisive shift begins in the way newsrooms think.
New reading habits, new distribution channels, more competition for attention: the media landscape is changing fast, and without pause. To succeed in it, publishers need more than new technology. They need a new stance toward digital change itself.
So how does newsroom transformation actually work in practice? And what has to change in a publisher’s engine room for “digital first” to mean more than a slogan?
The study gives publishers and technology providers a point of orientation, from a technical, strategic, and cultural perspective alike. It draws on structured interviews with 18 publishing experts from newsrooms and the wider industry, analyzed both qualitatively and quantitatively, and supported by current data from specialist studies and articles.
