The Event: B2B Media Days, Europe’s Largest B2B Media Congress
The B2B Media Days, hosted by Deutsche Fachpresse, are the year’s standout event for B2B publishers. Around 300 people come together each year to compare notes on the trends, developments, and business cases shaping the field. The 2026 theme, “Fast Forward,” points firmly ahead: to the issues that will define the years to come, the strategic choices that set a publisher’s direction, and the lessons worth putting to work.
The Talk: Content Architecture = Business Architecture
Classic CMS monoliths are approaching their limits: content is now consumed in many formats and in very different situations. Christian Keck shows how a modular content architecture frees content from rigid systems and makes it flexible, reusable, and scalable.
The talk focuses on the shift in traditional publishing IT, on scalable digital user portals, and on AI-powered, automated delivery that matches content to reader’s context and interests. Together, modular enterprise content architecture and AI-powered delivery get new products in front of readers faster, and let publishers reshape their business models as reading habits change.
The Speaker
Christian Keck is a seasoned publishing and media expert. At Forward Publishing, he leads the development and go-to-market for modular content architectures and digital delivery platforms. With years of experience on both the publishing and the technology side, he pairs strategic thinking with hands-on execution.
- 21 May 2026
- Kulturbrauerei, Berlin
- Host: German Association of Business Media
- More information: b2b-media-days.de
Meet Christian Keck on-site or reach out ahead of time to set up a conversation on the sidelines of the congress.
